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Max Alexander is 100% Australian Owned Family Brand

Official Max Alexander online  store!

Buy with confidence at one and only official Max Alexander online store! All latest hats and fascinators from renown Max Alexander brand.

  • The Max Alexander brand is known for its quality, unique design and attention to detail.
  • Made in Australia.

  • Unique, stylish designs

  • Sustainable production
  • Exceptional value for money

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Please click button below to register for wholesale access

100% Australian Owned | Max Alexander

Max Alexander brand is 100% Australian Owned Family Business!

Official Max Alexander Outlet

Created in Melbourne by Cupids Millinery

Making Fascinators & Hats in Melbourne since 1963

Max Alexander Fascinators and Hats Made in Australia

All our creations are designed and mainly Made in Australia

Max Alexander Fascinators and Hats Australian Owned Business

We are 100% Australian Owned Family Business!

Max Alexander Fascinators and Hats Free Shipping

Free Australia-Wide shipping.

Discounted International AirMail

Max Alexander Fascinators and Hats Made in Australia

All our headpieces are created in Australia

Max Alexander Fascinators and Hats Australian Owned Business

We are 100% Australian Owned Family Business!

Max Alexander Fascinators and Hats Free Shipping

Free Australia-Wide shipping.

Discounted International AirMail

Official Max Alexander Outlet

Buy with confidence at one and only official Max Alexander online store!

Max Alexander Signature

Max Alexander by Cupids Millinery Melbourne

Here is some helpful information.

Don’t like online shopping?

Visit our Melbourne store:

983A North Road, Murrumbeena

ph. (03) 9579 5221

Open 9am to 5pm weekdays

Custom Made to order

We can make hats and fascinators to match your outfit. Please contact us for details.

How to choose the perfect hat for the races

  • Choose the right hat for your face shape. …
  • Take the full silhouette into account. …
  • Consider different perspectives. …
  • Choose a hat that will stay put. …
  • Don’t be afraid to go bold

Talk to an expert (that’s us)!

About us

Max Alexander is an all Australian brand.

Our goal is to create unique ladies hats and fascinators that will make you look your best without breaking a budget.

Each headpiece passed the hands of our milliners to provide best look, comfort and quality you will enjoy.